Unified branding across web, mobile and print

Business Cards Front & Back

Trade Show Poster (6′ x 5′)

Landing Page

Interactive Design

 Mobile

How do you fit an entire day of events on a small mobile screen? Wrap them into a circle and let users take a spin. Users can view an entire day’s building occupancy, rotating the blue wheel to advance through the day, or dragging the upper week display to jump ahead quickly. The concept was developed in conjunction with my good friend and fellow interactive designer Anna Atendido, and credit for the circular wheel goes to her. Thanks Anna!

Sometimes the simplest solution is the most elegant. CommonSense Contracting’s users suffered from information overload. When I came to the project, users were presented with nearly a dozen steps in order to find and engage a home-improvement contractor. They became confused along the way, and many were left wondering how to move forward after they registered with the site. Simultaneously, as a startup, CSC didn’t have the budget for a major rewrite of their software, so we needed to find a solution that mostly left the underlying functionality unchanged.

After I applied a few simple rules to the site design, users were able to understand where they were in the process and what they needed to do to move forward. First, a progress indicator was added to create an understanding of how the site works, as well as to let users keep track of where they were. Second, related steps such as selecting contractors from a list and notifying them of the project were grouped under a single label to help reduce the apparent complexity of the process. Third, the labels were reworded to better describe the end goal of the group, such as Invite Contractors.